Sony previews an OLED TV with an eye-popping picture - vasbinderteall1979

Martyn Williams

Sony showed remove on Wednesday an OLED television information technology plans to trade later this twelvemonth that features a gorgeous ikon and eliminates long-standing speakers by vibrating the video display to produce sound.

The A1E serial Bravia TVs represent a return to the commercialized OLED TV business for Sony. OLED screens are based on a fundamentally different engineering from the dominant LCD and produce light from fluorescence of an organic element.

That produces deeper and richer colors than LCD and way the displays can be thinner — both attributes of the new Bravia sets.

Sony was an embryonic leader in OLED and presented its first commercial OLED TV in Japan in 2007, but the XEL-1 was overpriced, had a pocket-size screen and ultimately died a unagitated death. Sony has continuing to produce Organic light-emitting diode monitors for professional users, merely had stuck with LCD applied science until now.

170104 sony 3 — A Sony OLED Boob tube on show at CES in Las Vegas on January 4, 2017.

The lack of speakers not only helps the TV set out a little thinner but the space about the screen is also reduced.

On show at CES in Las Vegas happening Midweek, the A1E TVs were displaying stunning images and drawing extolment from those visual perception them. Merely the real test will be in the dwelling house, where lighting isn't as well controlled as at CES and the source video image is plausibly not A high quality.

"You'll see to a higher degree you ever thought possible in a display," said Sony CEO Kaz Hirai during a news conference.

The audio engineering, which Sony is calling "Acoustic Surface," is intriguing but it was too noisy happening the CES show floor to really evaluate the sound quality from the TVs.

"This is a world's number one, sound that comes right away from the screen," aforesaid Hirai. "This revolutionary acoustic surface technology in reality vibrates the display to produce the awing sound."

But levelheaded quality has been a constant complaint from consumers as TVs have gotten diluent and speakers have gotten smaller, so it presumptively can't be whatsoever worse.

Sony didn't ply a launch date or pricing for the TVs.

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Martyn Williams produces technology newsworthiness and product reviews in text and video recording for PC World, Macworld, and TechHive from his base outside Washington D.C.. He previously worked for IDG News program Service atomic number 3 a newspaperman in San Francisco and Tokyo and has reportable on technology tidings from crossways Asia and EU.

Source: https://www.pcworld.com/article/411525/sony-previews-an-oled-tv-with-an-eye-popping-picture.html

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